Link 01Better rates
Higher paying loads come from the negotiation, not the board
The posted rate is a broker's opening number. It's the price they hope to cover the load at, not the most they'll pay. A higher paying loads dispatcher earns the fee in the gap between that number and the one you actually sign, and in the terms written under it.
We won't promise you a rate. Nobody honest can. What we do on every load is start from your floor, counter on rate and terms, get accessorials in writing and walk away when the numbers don't work. Then the offer comes to you, and you decide.
Most owners who self-dispatch take the first reasonable number because they're calling between stops with a dozen other things to do. A dispatcher has time to make the second call, ask about terms, check what the lane paid last week and come back with a counter. That patience, repeated across every load in a month, is where better freight rates actually come from.
- Posted
- $2,250, net 30, detention not mentioned
- Negotiated (EXAMPLE)
- $2,425, net 21, detention $50/hr after 2 hrs, TONU $200
Link 02Where the room is
Where the room is: the shipper rate, the broker margin and your floor
Every brokered load has three numbers: what the shipper pays the broker, what the broker pays you, and the margin in between. You usually only see the middle one. In this EXAMPLE, drag the carrier rate and watch the broker's margin shrink. Then enter your own cost per mile and trip miles to draw your floor, the line below which the load costs you money.
Floor: $1,943 before profit
Where the shipper's money goes
EXAMPLE- Shipper pays
- $3,100
- Carrier rate
- $2,400
- Broker margin
- $700 (22.6%)
- Dispatch fee (5%)
- $120.00
- Your floor
- $1,943
Our fee comes out of the carrier rate only. We never take part of the shipper rate or the broker's margin.
The margin isn't fixed. Brokers have to cover their own costs and profit, and on some loads they've already priced in room to negotiate. On others, especially contract freight with a set shipper rate, there's little. We don't know the shipper rate on a given load, but we know how much room brokers usually leave on similar lanes, and we push until the answer is clearly no. Loads that have sat on the board for hours, loads with tight pickup windows and loads on lanes few trucks want to run tend to have the most room. Loads posted early with plenty of time and plenty of trucks nearby tend to have the least.
Your floor is what makes negotiation possible. Without it, every offer is a guess. With it, you know instantly whether a load is worth a counter, worth taking or worth refusing. Set yours with real numbers: fuel, payment, insurance, maintenance, tires and your pay. The counter-offer target rate calculator turns those into a target for each load.
What a counter sounds like
Not a demand, a reason. “I have a truck empty two miles from the shipper and the driver can be there by ten. I need $2,450 with detention from two hours to make this lane work.” A specific number, a specific reason and a specific benefit to the broker: a reliable truck, close, on time. Brokers hear vague asks for more money all day. A clear counter tied to a solution gets taken seriously, and it's how we open every negotiation.
Better rates and better weeks are different things
The highest single rate isn't always the best load. A great rate into a dead market can leave your truck sitting or deadheading 300 miles for the next one. We look at the next load too, and sometimes recommend a slightly lower rate that sets up a stronger reload. What matters is what the week pays per mile driven, empty miles included, not the biggest number on one rate con.
Link 03Four negotiation habits
Four negotiation habits that move your average up
01
Start from the floor, not the post
We counter from what the load needs to pay you, counting deadhead, not from what the broker posted. If the post is already above your target, we still ask for more on rate or terms. If it's far below, we say so plainly and see whether the broker can close the gap.
02
Put the accessorials in writing
Detention, TONU, layover, stop-off pay, tarp pay and lumper handling are part of the rate. A load that pays $100 less but writes in detention from two hours can be worth more by Friday. We negotiate those lines as hard as the linehaul.
03
Use timing
A load posted at 6 a.m. for same-day pickup has different room than one posted three days out. Late in the day, a broker with an uncovered load has a deadline. Early in the week, more trucks are looking. We read the timing on every post and counter accordingly.
04
Be ready to walk away
The strongest move in a negotiation is a polite no. Brokers remember carriers who can't be pushed below a reasonable number, and they often come back with more. We don't book below your floor without your explicit yes, even on a slow day. One cheap load rarely ruins a month, but a habit of them sets what brokers expect to pay your truck.
Relationships beat one-off wins
Squeezing every broker for the last dollar on every load can backfire. A broker who pays on time, writes fair terms and offers your truck freight before posting it is worth more over a year than one great rate. We push hard where there's room and keep good relationships warm where there isn't, because the next unposted load usually goes to the carrier the broker likes working with.
Link 04Your right to see the record
Your right to see the broker's record
Federal rules require brokers to keep a record of each transaction for three years, and each party to the transaction has the right to review it Source: 49 CFR 371.3 (eCFR)Broker transaction records and review rightChecked Oct 2026Open the source. That record includes what the shipper paid. In principle, a carrier can ask to see it and learn exactly how big the margin was on a load they hauled.
In practice, many broker-carrier agreements include a clause where the carrier waives that right. If you signed one, the review right may not be usable for loads under that agreement. Read the agreement before you sign it, and decide whether a waiver is a dealbreaker for you.
A proposed federal rule on broker transparency has been pending, aimed at making that record easier to get and harder to waive. Until a final rule takes effect, the current regulation and your contract are what count. Our guide to the broker transparency rule tracks where it stands.
We don't need to see the shipper rate to negotiate well, and we never ask brokers to break their contracts. But knowing the right exists, and whether you've signed it away, is part of knowing your position.
If you do want to request a record on a load you hauled, ask in writing, name the load and date, and keep a copy of the request. If the broker points to a waiver in your agreement, ask for the clause. Either way you'll learn something about how that broker operates.
Link 05Fee and questions
What it costs
7% of the rate con gross while your MC is under 6 months, 5% after, and 4% per truck for fleets of two or more. Because our fee is a percentage, a better rate is better for both of us, and a cheap load is worse for both of us. Details on what we charge and how we work.
Ready? Apply with your cost per mile and the lanes you run, and we'll start negotiating from your floor. Every week your report shows each load's posted rate next to the rate you signed, so you can see what the negotiation actually added.
Better rates FAQ
Questions carriers ask
How do dispatchers get better freight rates?
Can a dispatcher guarantee higher rates?
What is a good rate per mile right now?
Can I see what the broker was paid?
Should I counter every offer?
What if a broker won't move?
Carrier pays dispatcher 5% of the rate con gross on delivered loads.
Every offer countered from your floor
Rate and terms negotiated, accessorials in writing, bad loads refused. You confirm every load.